图书介绍

电子商务英语【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

张璇主编；邵世翠，张玉红，孙宇萱副主编；裴有柱，李云平主审著
出版社：北京：机械工业出版社
ISBN：9787111473626
出版时间：2014
标注页数：178页
文件大小：31MB
文件页数：186页
主题词：电子商务－英语－高等职业教育－教材

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图书目录

Learning Scenario 1 Introduction to E-commerce1

Task Ⅰ Listening and Speaking1

Part Ⅰ Warm Up1

Part Ⅱ Role Play2

Task Ⅱ Text Learning3

Text A TheHistory ofElectronicCommerce3

Text B Types ofElectronic Commerce8

Task Ⅲ Expanding Training11

Part Ⅰ Grammar11

Part Ⅱ Writing13

Part Ⅲ Reading16

Learning Scenario 2 Electronic Payment18

Task Ⅰ Listening and Speaking18

Part Ⅰ Warm Up18

Part Ⅱ Role Play19

Task Ⅱ Text Learning20

Text A Internet Banking20

Text B Electronic Payment23

Task Ⅲ Expanding Training28

Part Ⅰ Grammar28

Part Ⅱ Writing30

Part Ⅲ Reading32

Learning Scenario 3 Electronic Marketing34

Task Ⅰ Listening and Speaking34

Part Ⅰ Warm Up34

Part Ⅱ Role Play35

Task Ⅱ Text Learning36

Text A Launch an E-marketing Campaign36

Text B Internet Advertising41

Task Ⅲ Expanding Training46

Part Ⅰ Grammar46

Part Ⅱ Writing48

Part Ⅲ Reading50

Learning Scenario 4 E-commerce Logistics54

Task Ⅰ Listening and Speaking54

Part Ⅰ Warm Up54

Part Ⅱ Role Play55

Task Ⅱ Text Learning56

Text A Solve the Obstacle for E-commerce Logistics56

Text B Electronic Supply Chain Management60

Task Ⅲ Expanding Training64

Part Ⅰ Grammar64

Part Ⅱ Writing67

Part Ⅲ Reading68

Learning Scenario 5 E-commerce Security70

Task Ⅰ Listening and Speaking70

Part Ⅰ Warm Up70

Part Ⅱ Role Play72

Task Ⅱ Text Learning72

Text A E-commerce Security Threats72

Text B E-commerce Security Technologies77

Task Ⅲ Expanding Training82

Part Ⅰ Grammar82

Part Ⅱ Writing85

Part Ⅲ Reading86

Learning Scenario 6 E-commerce Website90

Task Ⅰ Listening and Speaking90

Part Ⅰ Warm Up90

Part Ⅱ Role Play91

Task Ⅱ Text Learning92

Text A Make a Plan for an E-commerce Website92

Text B Build an E-commerce Website96

Task Ⅲ Expanding Training101

Part Ⅰ Grammar101

Part Ⅱ Writing104

Part Ⅲ Reading105

Learning Scenario 7 Mobile E-commerce108

Task Ⅰ Listening and Speaking108

Part Ⅰ Warm Up108

Part Ⅱ Role Play109

Task Ⅱ Text Learning110

Text A E-commerce Goes Mobile110

Text B Development and Applications of Mobile E-commerce115

Task Ⅲ Expanding Training119

Part Ⅰ Grammar119

Part Ⅱ Writing122

Part Ⅲ Reading124

附录127

附录A 词汇总表127

附录B 参考译文137

附录C 参考答案160

参考文献176