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商务英语-综合业务【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

王学成主编著
出版社：北京：中国商务出版社
ISBN：7801812778
出版时间：2004
标注页数：702页
文件大小：27MB
文件页数：712页
主题词：商务－英语－高等学校－教材

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图书目录

CHAPTER Ⅰ INTERNATIONAL STRATEGIES1

SECTION Ⅰ THE ROLES OF STRATEGY1

SECTION Ⅱ COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY3

SECTION Ⅲ INTERNATIONAL STRATEGY FORMULATION14

SECTION Ⅳ STRATEGY IMPLEMENTATION27

SECTION Ⅴ INTERNATIONAL STRATEGIES AND MANAGEMENT31

CHAPTER Ⅱ INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES51

SECTION Ⅰ INTERNATIONAL BUSINESS ENVIRONMENT51

SECTION Ⅱ INTERNATIONAL BUSINESS RESEARCH57

SECTION Ⅲ THE MODE OF INTERNATIONAL MARKET ENTRY65

CHAPTER Ⅲ INVESTMENT PROJECT FEASIBILITY STUDY94

SECTION Ⅰ PROJECT BACKGROUND AND OBJECTIVES94

SECTION Ⅱ MARKET ANALYSIS AND PROJECT SCALE96

SECTION Ⅲ PROJECT SITE SELECTION99

SECTION Ⅳ TECHNOLOGY,EQUIPMENT AND ENGINEERING PROGRAM100

SECTION Ⅴ ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT102

SECTION Ⅵ PROJECT IMPLEMENTATION SCHEDULE103

SECTION Ⅶ INVESTMENT ESTIMATION104

SECTION Ⅷ FINANCING PLANNING107

SECTION Ⅸ FINANCIAL ANALYSIS110

SECTION Ⅹ ECONOMIC ANALYSIS126

SECTION Ⅺ SOCIAL ASSESSMENT132

SECTION Ⅻ RISK ANALYSIS134

SECTION ⅩⅢ CONCLUSION AND RECOMMENDATION136

CHAPTER Ⅳ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART ONE）151

SECTION Ⅰ INTERNATIONAL TRADE THEORIES151

SECTION Ⅱ EXPORT AND IMPORT PROCEDURE162

SECTION Ⅲ TRADE TERMS171

CHAPTER Ⅴ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART TWO）188

SECTION Ⅰ INTERNATIONAL INSURANCE AND TRANSPORTATION188

SECTION Ⅱ PAYMENT OF INTERNATIONAL TRADE196

CHAPTER Ⅵ INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS227

SECTION Ⅰ FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE227

SECTION Ⅱ FOREIGN EXCHANGE TRANSACTIONS234

SECTION Ⅲ INTERNATIONAL FINANCIAL MARKETS244

SECTION Ⅳ INTERNATIONAL TRAOE FINANCING248

CHAPTER Ⅶ BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES267

SECTION Ⅰ AN INTRODUCTION TO MULTINATIONAL ENTERPRISES267

SECTION Ⅱ INVESTMENT MADE BY MULTINATIONAL ENTERPRISES270

SECTION Ⅲ MARKETING AND PRODUCT DEVELOPMENT OF MNES273

SECTION Ⅳ LOGISTICS AND MATERIALS MANAGEMENT IN MNES284

SECTION Ⅴ HUMAN RESOURCE MANAGEMENT IN MNES285

CHAPTER Ⅷ MARKETING STRATEGIES（PART ONE）303

SECTION Ⅰ ESSENTIALS OF MARKETING303

SECTION Ⅱ PRODUCT STRATEGY320

CHAPTER Ⅸ MARKETING STRATEGIES（PART TWO）352

SECTION Ⅰ PRICING STRATEGY352

SECTION Ⅱ STRATEGIES OF MARKETING CHANNLES356

SECTION Ⅲ PROMOTION THROUGH INTEGRATED MARKETING COMMUNICATIONS（IMC）360

CHAPTER Ⅹ INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING392

SECTION Ⅰ INTERNATIONAL CREDIT392

SECTION Ⅱ INTERNATIONAL TENDERING404

CHAPTER Ⅺ MANAGEMENT OF OVERSEAS —— AND MEDIUM-SIZED ENTERPRISES430

SECTION Ⅰ INTRODUCTION430

SECTION Ⅱ PLANNING,LENDING AND DECISION MAKING438

SECTION Ⅲ CONTROL SYSTEM447

SECTION Ⅳ MANAGING ACROSS CULTURES450

CHAPTER Ⅻ INTERNATIONAL TECHNOLOGY TRADE476

SECTION Ⅰ THE INTRODUCTION TO INTERNATIONAL TECHNOLOGY TRADE476

SECTION Ⅱ INTERNATIONAL TECHNOLOGY TRANSFER APPROACH482

SECTION Ⅲ INTERNATIONAL TECHNOLOGY TRANSFER PROCESS488

SECTION Ⅳ TECHNOLOGY PRICING AND PAYMENT491

CHAPTER ⅩⅢ INTERNATIONAL TRADE IN SERVICES507

SECTION Ⅰ AN OUTLINE OF TRADE IN SERVICES507

SECTION Ⅱ THE ROLE OF SERVICES IN ECONOMY519

SECTION Ⅲ TYPICAL INTERNATIONAL SERVICES524

SECTION Ⅳ RULES AND REGULATIONS CONCERNING TRADE IN SERVICES529

CHAPTER ⅩⅣ ELECTRONIC COMMERCE556

SECTION Ⅰ OVERVIEW OF ELECTRONIC COMMERCE556

SECTION Ⅱ E-COMMERCE SECURITY566

SECTION Ⅲ E-COMMERCE PAYMENT571

SECTION Ⅳ INTELLIGENT AGENTS575

SECTION Ⅴ WEB-BASED MARKETING579

CHAPTER ⅩⅤ INTERNATIONAL BUSINESS LAW603

SECTION Ⅰ DISPUTE SEIILEMENT604

SECTION Ⅱ THE MULTINATIONAL ENTERPRISE AND FOREIGN DIRECT INVESTMENT609

SECTION Ⅲ INTERNATIONAL TRADING IN GOODS614

SECTION Ⅳ INTERNATIONAL CARRIAGE OF GOODS617

SECTION Ⅴ FIANCING AND INTERNATIONAL TRADE621

SECTION Ⅵ MONEY AND BANKING626

SECTION Ⅶ INTERNATIONAL TAXATION629

SECTION Ⅷ SERVICES AND LABOR633

SECTION Ⅸ INTELLECTUAL PROPERTY AND THE TRANSFER OF TECHNOLOGY636

SECTION Ⅹ THE OTHER ISSUES OF INTERNATIONAL BUSINESS LAW639

CHAPTER ⅩⅥ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS AND FREE TRADE ZONES661

SECTION Ⅰ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS662

SECTION Ⅱ REGIONAL ECONOMIC INTEGRATION AND RELEVANT ORGANIZATIONS675